What is influencer marketing How to Grow your Business through Influencer                                                              Marketing?

At a Basic level, influencer marketing is a variety of SMO (Social media marketing ) that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of real proof to your brand’s potential customer

                                            The Importance of influencer marketing.

Instagram , influencer marketing is a well-known strategy, there are many other networks like meta reels ,moz ,tiktok ,snapchat that are growing for influencers. According to Adweek, the industry is set to reach  billion in worth by 2022. Other networks like Snapchat, YouTube and etc You have their own set of influencers with different demographics.

Types of Influencer in market .

Nano- Influencers

Micro-influencer

Macro-influencers

Mega-influencers

• Nano influencers:-

10,000 followers or fewer, like bigbash blogger Lindsay Gallimore (8.3K followers)

• Micro-influencer

10,000 to 100,000 followers, like lifestyle mega Beauty Parlour blogger  (13.5K followers)

• Macro-influencers

100,000 to 1 million followers, like fast food and travel creator raockLee (116K followers)

• Mega-influencers

1 million+ followers, like cricket star virat kohli (28.3M followers- this is not real its just e.g)

 

How to Grow Your Business with Influencer Marketing ?

• Influencer marketing is just like that – only at scale. When influencers tell their fans and followers about how great your product is, there is a much higher chance that their audience will convert, simply because they need the product and trust the influencer.
• Influencers Affect Your Search Engine Optimization – Having an influencer help you increase your social media following also improves your Search Engine Optimization. While a social presence is not a confirmed ranking factor, it is a signal to search engines that you have a substantial following which they equate to brand quality. As you are aware, brands are indeed the way of the future.
• Influencers Are Social:-  Oberlo said Nowadays every one use social Media Plateform Even your grandparents  Brand + Influencer: its profitable ? Yes Because The average formula looks something like this: $100 x 10,000 followers + extras = total rate.

There are several diverse ways in which you can reimburse influencers:

• Cash :- Nowdays everyone needs cash so its eazy .
• Free Product :-Give some free product for the advertisement.
• Discount :- Give some discount on the product like 50% OFF Purchasing time.
• Commision :-  You pay the person to share your brand with their audience and any sale they generate will result in a commission paid to the influencer.

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